Gdynia Design Days (GDD) is a top Baltic design festival. Each edition serves as a pretext to discuss topics related to broadly-understood design. GDD shows that design can become an effective tool for solving complex problems. It presents interesting solutions which encourage producers to be more responsible for the common good and empower consumers with knowledge to consciously impact the environment. Data is presented as a new, valuable currency while conveying the threats related to the lack of ethics in the digital world. The 2020 festival was an opportunity to take action and stimulate creativity. Today is when we need smart, functional, lasting solutions to improve our reality and change the future.